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There are many variables that go into getting a website top-ranked at Google, but getting inbound links to your website is one of the most important.

Also known as “backlinks” or “link juice,” these links are links from OTHER WEBSITES that point to your website.

The more links from other websites pointing to your website the better.

Why would Google like backlinks?

It’s actually a pretty simple concept.

  • Google sees backlinks and treats them as a “vote of confidence” for your website.
  • The more backlinks you have linking to your website the more “votes of confidence” Google sees.
  • The more “votes of confidence” Google sees the better your rankings.

Backlinks from websites that are top-ranked themselves, or are thematically similar to yours, have even more value.

Our Member Directory passes backlink value to our member sites and helps our members get better visibility and rankings at Google.

Backlink value is another benefit of becoming a member of the International Association of Wedding Industry Professionals.

If you have questions about backlinks, or search engine optimization (SEO), please don’t hesitate to reach out.

Chris Jaeger
International Association of Wedding Industry Professionals

(978) 325-2983