100 Best Practices

Using BEST PRACTICES increases your revenue, accelerates your success, saves you time, and saves you money. It also gives your business competitive advantage.

Brides only care about one thing; “What’s in it for me?” A bride is planning the most important day of her life, in many cases one she’s dreamed about since she was a little girl. It’s “the big show” and it better go off without a glitch!

Your marketing message needs to initially talk to the bride and clearly answer the “What’s in it for me” message. You may be a multi-year winner of the Wedding Wire Couple’s Choice award, but that’s not what she cares about initially. Right now, she wants to know the answer to the questions: “What’s in it for me?” and “What are you going to do for me?”

Best Practice Action Item

Optimize your marketing message to clearly communicate the answer to a bride’s most important question: “What’s in it for me?” Use this message in all of your marketing, including at your website, blog, in your online and offline advertising, and at all of your social media touch-points.

Using BEST PRACTICES increases your revenue, accelerates your success, saves you time, and saves you money. It also gives your business competitive advantage.

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