Marketing to Brides 101
Does Your Website Leave the Right First Impression
Brides love the Internet and it has changed the way they find and choose the services they need for their “Big Day.” Word of mouth is still a very powerful way to reach prospects. It will even help you close new sales (i.e. “SOCIAL PROOF”). But make no mistake; the Internet is a bride’s new favorite wedding planning tool.
How well does your Internet marketing strategy reach brides in your local market place?
Does your website leave the right first impression?
Amateur looking websites attract price shopping couples, and we all know how frustrating it is dealing with that!
Here is a KEY question: Does your website make a bride/groom WANT to make an inquiry and then WANT to speak with you on the phone? It should. If it doesn’t there is a weakness in your Internet marketing strategy – and it’s hurting your BRAND as well as your ability to get more inquiries from your website, get more appointments with brides, and book more weddings.
Visit this page for a 20-POINT SELF WEBSITE EVALUATION CHECKLIST (also available as a downloadable PDF checklist).