Call me a geek, but when I see great Internet marketing I get excited!

Today’s example of great Internet marketing, specifically the use of a call-to-action (CTA), goes to association member Tyese Knight, of Marigold Rose Events, based in Baltimore, Maryland.

In addition to creating a powerful “Oh Yes Moment” (when a bride says to herself, “Oh Yes, this is what I’ve been looking for!”), her website offers brides a valuable takeaway (“5 Things Every Bride-To-Be Should Do After Getting Engaged”), very effectively and clearly communicates she’s an expert… and my favorite, her call-to-action (“Click Here to Schedule a Consultation”) that links to an online appointment scheduling system (Calendly).


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