There are a variety of website traffic building strategies and advertising at Google is one of them. Advertising at Google is done through a program called Google Adwords. There is an “express” version and I do not recommend using it.
The problem with Google Adwords is that it is a much more sophisticated program to understand and use correctly than Google leads you to believe. You can spend a lot of money very fast – and see absolutely ZERO as far as results. Actually, this is what happens for most people.
If you’re going to use Google Adwords either hire a consultant, a coach, or take the time to learn how it works. Expect to spend between 15-40 hours. If you’re going do DIY I’d recommend taking at least their Adwords Fundamentals and Search Advertising certification program.
Don’t just put up your credit card and hope you get good results – that’s a losing strategy.
IMPORTANT NOTE: If your current website doesn’t do a good job of converting high-quality visitor traffic into INQUIRIES you might want to reconsider ANY PAID ADVERTISING until you fix the conversion problem you have your website. This would include advertising at The Knot or WeddingWire.