Thank you for taking my Wedding Industry Pros Survey.
As a token of my appreciation here are some ideas to help you get better results from your Facebook business page.
Improving the QUALITY of the POSTS to your Facebook business page will help you get better results.
Here are my 11 High-Impact Facebook post content ideas.
(1) Frequently Asked Questions
Take individual frequently asked questions from your website’s FAQ page and post them at Facebook one at a time over a period of two or three weeks. Get added value by linking back to the full FAQ page at your website.
(2) Professional Credentials
Post an announcement about your membership in the International Association of Wedding Industry Professionals along with your membership badge. Not a member? Join today: https://iawip.com/membership-inquiry/
(3) Recent Testimonials
Post an announcement with a RECENT testimonial that you received from one of your clients. “We just got this from…” Ideally, include a picture of the couple if you can – a picture will create more impact!
(4) Recent Wedding
Post an announcement about a recent wedding, why the client hired you, where it was, and maybe a few highlights of the wedding (i.e. the bride/father dance had everyone crying, Grandma attended and was dancing – and she’s 94 years old!). Include multiple pictures from the event if you can, even if they are basic smartphone photos, as long as they are clear and crisp looking (not fuzzy and out of focus or too dark). Recent wedding posts have a huge impact and show you are busy, active, and people are hiring you! Take a look at the Facebook page for David Rothstein Music. https://www.facebook.com/drsmusic/
(5) Why Do People Hire You
Create a Facebook post with the “Top 5 Reasons People Hire Us.” An alternative title might be “Top 5 Reasons Why Brides & Grooms Choose <company name>.” Keep it brief and make sure the top 5 reasons communicate your unique value proposition. Be sure to link back to the inquiry form page at your website. The “Top 5 Reasons People Hire Us” should already be one of your blog posts. If it is, it will be an easy cut-and-paste.
(6) Recent Awards
Post recent awards you’ve received from The Knot or WeddingWire. Include the badges or graphics for each award. If you haven’t received an award, post “As Seen at WeddingWire” or “As Seen at The Knot” with the appropriate graphics (if you have listings there).
(7) Community Support & “Giving Back”
If your company does things in the community, or is involved in charitable events, be sure to post information about your participation in those organizations and events and what causes they support. “Giving Back” posts are very powerful, get people’s attention, and are a positive reflection on your company.
(8) Talk About Your Staff
Post information on your Facebook page about your staff with their pictures; how long they have been with you, why they love weddings, what their favorite things to do are when they aren’t working? This information should already be on your website and easy to basically cut-and-paste. See this page, which is a great example: http://fairygodmotherco.com/meet-the-fairy-godmothers-2/
(9) “Did You Know…”
Produce and over time post several “Did You Know…” posts at Facebook and tell people something interesting about your business. “Did You Know… last year we did over 125 weddings…” “Did You Know… we specialize in weddings and LOVE what we do, we are proud, honored, and humbled by our 5 Star Ratings at Wedding Wire” “Did You Know… Jane Smith has been on staff with us for 20 years!” “Did You Know… we have been awarded the Reader’s Choice “Best of <your city here> for three years in a row?
(10) Communicate Your Expertise
Produce and over two to three weeks post 10 wedding planning tips that clearly communicate to a reader that you are an expert. These don’t have to be elaborate. Somewhere between 30 and 60 words can get the job done effectively.
(11) Tell Your Story
Everyone loves a story and storytelling is high-conversion, rock-solid marketing that will help you book more weddings. Create a Facebook post that tells your story, but not all of it. Link to the About page at your website where the whole story can be found. Be sure there is a highly visible call-to-action at the bottom of that page, right?