(A) I have a party, you attend, and at the end of the night I say “thanks for coming” as you leave.
(B) I have a party, you attend, at the end of the night I walk you to your car, thank you for coming, give you directions back to the highway, and give you a bottle of wine as a small gift to show my appreciation that you came to my party.
Which leaves a better and long-lasting impression?
Which makes you more likely to come to my next party?
Which makes you look forward to my next party?
Which makes you more likely to take my phone call the next day?
I hope you said the answer is B.
This is exactly what a post-inquiry form landing page can do for your business, create a better impression and set-up the next conversation.
Here’s how you use a post-inquiry form landing page at your website.
Start With an Inquiry Form
First, you have to have an inquiry form at your website. Most people have these already, but if you don’t, and just use an email link (firstname.lastname@example.org), it’s time to create an inquiry FORM.
There are A LOT OF REASONS NOT to use an email link at your website as your only contact option, which is an entirely separate topic. I recommend that you do NOT use email links ANYWHERE at your website.
If you want better results from your website, a better visitor-experience which leads to better conversion, and generally try to adopt what are considered Internet marketing BEST PRACTICES, an inquiry form is what you should be using at your website.
I like JotForm and use it to build most of the inquiry forms I use. It’s a simple, easy-to-figure out form design tool that works well with WordPress websites as well as other website development tools. If you process under 100 forms a month it’s free. http://jotform.com.
Build a Thank You Landing Page
A landing page is simply a page at your website that people can visit or are somehow redirected to. Usually landing pages are associated with either a marketing campaign or a post-inquiry-form action. In this case, someone fills out the inquiry form at your website. They then hit the SEND button and as they do they are automatically redirected to your post-inquiry form “landing page.” On the landing page you
- Thank them for their inquiry
- Provide your contact information
- Tell them what you are going to do next (and then DO IT)
- Maybe offer them a “take-away” download (pdf)
- Maybe put a special offer in front of them to influence their buying decision with you
- Definitely use some testimonials
- Use awards and association badges
Some form building tools allow you to create a quick-and-dirty but functional “thank you” message, usually NOT presented as a separate page. I discourage you from using these. Yes, they can work, but they are not even close to what is considered by professionals as an Internet marketing best practice. Depending on the visitor’s device (tablet, laptop, smartphone, PC), they might not see your “thank you” message, and WORSE, they may not even know if their form was submitted (the later being a horrible visitor experience and does not create a very good impression!).
Connect Your Inquiry Form “Submit Action” to Your Landing Page
You have the form. You have the landing page. Now tell your form to redirect the person making an inquiry to the landing page after they fill it in and click SEND.
How you do this depends on what tool you use to create forms. It also assumes the tool you are using allows you to create post-submit “redirects.”
Give It a Try
To show you how this all works I created a form here and a post-inquiry landing page. Fill out the form below, hit SEND, and you’ll see all of what I’m talking about LIVE.