Using BEST PRACTICES increases your revenue, accelerates your success, saves you time, and saves you money. It also gives your business competitive advantage.

A properly designed website never leaves a doubt in a visitor’s mind about what they should do next – no matter where they are at your website. A design mantra relative to user-experience practiced by the best web designers in the world is; “Don’t make me think.”

Calls-to-action can be used to get people deeper into your website. They can be used to get people to your social media feeds. They can be used to offer a downloadable PDF (also known as a “take-away”).

The most common call-to-action leads to an online inquiry form. Making brides scroll back to the top of a web page looking for your contact form link is not the most user-friendly experience and will have a negative impact the number of inquiries you get from your website.

A call-to-action might be a text link in your page copy, it might be an appropriate colorful graphic on one of your pages to the right of some text, or it might be used in conjunction with a testimonial – all that link to your contact form. A highly visible call-to-action should also be found at the bottom of virtually all your web pages, which when someone gets there they are likely to say to themselves, “Now what?”

You’ll get more inquiries if you optimize and test a variety of different calls-to-action throughout your website. In the wedding industry one of the most effective calls-to-action is one that links people to your pricing page. Whether your pricing is online or not, a price page is what most brides and grooms will start looking for if they decide to stay at your website.

Best Practice Action Item

Optimize the use of a call-to-action throughout your website. Make it easier for people to get to your conversion points – in most cases your online inquiry form. Don’t make the people who visit your website have to think! Don’t forget your phone number! Yes, people still use phones!

Using BEST PRACTICES increases your revenue, accelerates your success, saves you time, and saves you money. It also gives your business competitive advantage.

 

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