Are sliding images at the top of websites dead?
I think the answer is YES and there is little need for them.
And unless you are a videographer or live band or DJ, no background video either!
Here is the case against them…
1) They are distracting.
2) They don’t create a great first impression like you think they do.
3) No one stops and clicks through them.
4) No one stops and watches them rotate.
5) 99.9% of the the sliders I’ve seen at wedding sites add very little value to the visitor experience, and the visitor experience is a critically important issue when it comes to conversion.
Just because you see everyone using them doesn’t mean they work!
That’s worth repeating: Just because you see everyone using them doesn’t mean they work!
Instead of sliding images at the top of a page, I recommend you use one very good image, an image that communicates who you are, what you do, and that you have happy clients.
I might even suggest you put a testimonial under it. SOCIAL PROOF is a key factor in turning website visitors into inquiries, phone calls, appointments, and ultimately sales.
Don’t get me wrong, images play a VERY important role at your website. But multiple “sliders” are not helping you get more inquiries and book more weddings – I guarantee it.
International Association of Wedding Industry Professionals (IAWIP)
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