The right tools make the job easier. Here are some of the best SEO and analytics tools, and others worth taking a look at.
Some of these are free, others offer a free trial, others charge a fee.
SEO Keyword Research
Google Keyword Planner Tool
SEO Inbound Link Research & Authority
Open Site Explorer
Google Page Speed Insights
MOZ Local Listing Score
Facebook Audience Insights (different from Page Insights)
QuickSprout Website Analyzer
SERPs Rank Checker
BrowSEO (see your website the way search engines see it)
Link Checker and MORE
Competitive Ranking Analysis (and more!)
Copyscape (is someone stealing your content)