If you want more traffic to your blog…

1) LET PEOPLE KNOW YOU HAVE A BLOG

2) HELP THEM GET TO IT (FIND IT) MORE EASILY

One way to do this is to include a LINK TO YOUR BLOG IN YOUR EMAIL SIGNATURE.

You can also use the same technique to drive visitors to your social media touch-points.

Avoid putting TOO many options in your email signature. Pick the most important places that have the most likelihood of moving a prospect toward an appointment or sale.

Here’s an example:

* Note: links are bogus and for demonstration purposes only!

Hi Pat,

Thanks for your inquiry from our website and interest in Jane Smith Wedding Catering.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin tempus dolor non quam congue, at ornare nisi sodales. Vivamus velit nibh, feugiat a lorem id, tempus suscipit sem. Aenean eleifend nulla a sagittis gravida. Cras ullamcorper, erat a ornare vulputate, ipsum quam feugiat arcu, quis sollicitudin ante tellus non dolor.

Curabitur commodo ac nisi sed sodales. Sed facilisis sem sit amet gravida gravida. Morbi non nisl eu urna rhoncus pharetra. Ut ac tempus sem, ac mollis nunc. Pellentesque eget risus.

Jane Smith
(000) 000-0000

Jane Smith Wedding Catering
http://www.janesmithweddingcatering.com

Blog: http://www.janesmithweddingcatering.com/blog
Facebook: http://facebook.com/janesmithweddingcatering

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