There are hundreds of things to know about Facebook and using your business page at Facebook effectively. Over the next few days I’ll share some of my favorite Facebook best practices.
When using a link back to your website in your Facebook posts make sure it is in the second or third line of your post. If it’s any further down a user may have to click the “See More” option to see it and be able to click it, especially if they are using Facebook from a mobile device.
You can repeat the link at the bottom of your post, but make sure it’s in one of the top three lines of your post. Take a look at what I’m talking about here: