Facebook uses an algorithm to determine if your post shows up in your business news feed (i.e. stream or page). Not ALL of the people who “like” your page, even though they liked it, see every one of your posts.
Facebook gives you the option to “Boost” a post so more of the people who like your page actually see your post. You’ll have to pay for this. Look for the “Boost Post” option to the bottom right of your new post dialog box.
If you post to Facebook during non-peak hours, workdays 5pm to 1am, and on weekends, your post is more likely to show up in someone’s personal stream. The idea behind this is that there are fewer posts being created at Facebook and there is less “competition.”
Post at Facebook with images that are at least 900 pixels wide to get an optimized “visibility impact” for your post. This post is an example!
Remember to include links back to your website in your Facebook posts (and other social media posts). A general rule-of-thumb is to link to *somewhere* at your website in at least 7 out of 10 posts.
Studies have shown that short posts may outperform longer posts. Posts 70 characters of less seem to get the most likes, comments, and shares. Of course, content quality is a factor also.
Publish your posts consistently, at least daily, and maybe even twice a day, to get the best results for your effort.
More Facebook Guidance
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