Here are two examples of BEST PRACTICES when posting to Facebook (see below).
Use of BEST PRACTICES leads to better results.
These two posts look similar, but they actually have two different objectives.
The post for MindBridge Training is only 49 words long (and two links and some #hashtags). The goal of this post was to engage people who are likely interested in personal excellence.
The post for Organization Plus (106 words) was to communicate what the owner, Nancy Black, does as a Professional Organizer – basically, a mini-promotion of Nancy.
MindBridge Training Post
1. Use of CAPITAL LETTERS to draw attention to subject content that follows. Sometimes I use [CAPS IN BRACKETS]. Remember, you’re fighting for attention in someone’s Facebook feed. Getting their attention is a good thing, just don’t over do it!
2. Subject line likely to resonate with intended audience and get them to continue reading.
3. Website link within first three lines so that someone reading this on their mobile device can easily click to website.
4. Website link within first three lines so that link is not “below” the click for MORE that Facebook uses.
5. High-quality helpful content that the targeted audience is likely to want to read and will read.
6. Answers the “What in it for me?” question. (a) “NLP gives you the tools to re-design your thinking and your life.” (b) “Changing the way you communicate, to yourself and to others, will change your life dramatically.” These two things are of interest to the targeted audience.
7. Content clearly communicates EXPERTISE and AUTHORITY.
8. Uses targeted keywords: NLP and neuro-linquistic programming.
9. Quick and to-the-point. No fluff. No extra words. No “blah blah blah blah blah…”
10. “Chunks” of sentences (no long paragraphs) which makes it easier to consume, comprehend, and read.
11. Call-to-action #1: “Call us…”
12. Call-to-action #2: “Visit our website…”
13. Alternative contact option – phone number.
14. A second link to website at the bottom of the post.
15. Use of targeted #hashtags.
16: Use of #mindbridgetraining hashtag is part of an ongoing across-the-Internet campaign to brand the company.
17: Use of #nlplife hashtag is a hashtag used by many in the targeted audience; creates added visibility and reach.
18. Last, but certainly not least, an interesting, appropriate, and colorful graphic that is VERY likely to be of interest to the targeted audience.
If you have any questions about Facebook best practices please submit a Help Desk ticket at https://iawip.com/helpdesk/
Organization Plus Post (similar/same elements as with the MindBridge post)
1. Subject line answers the question the target audience wants to know: What do you do? Creates a “soft” sales pitch. Content that follows answers the question: “What will you do for me?”
2. Engaging content, again, likely to resonate with the target audience (i.e. disorganized person, clutter everywhere).
3. Sales Pitch: “Working with a Professional Organizer… will help you change…” Someone who actually would hire Nancy Black is someone who wants to “change” their current situation.
4. Call-to-action #1 – call me.
5. Call-to-action #2 – visit my website.
6. Appropriate #hashtags, including two geo-targeted #hashtags.
7. Sets expectation if an inquiry is made via the website: “I’ll follow-up with you promptly.”
This post got three “likes” very quickly. “Likes” are a form of engagement at Facebook that increase the post visibility in other people’s feeds (i.e. Facebook algorithm).