Here are a handful of questions you might want to ask when you create a Facebook post, or social media post in general.

Throwing content on your Facebook feed hoping “something will stick” is not an effective social media marketing strategy (and doesn’t deliver the best return-on-investment or return-on-effort). It certainly isn’t a best practice. Any results you might get are more luck than a result of effective online marketing. Arguably, it could hurt your brand.

Here are 10 questions you should ask when producing and publishing your social media content.

1) Do you really understand social media and how to use it, or do you just post hoping something happens?

2) Does it appropriately reflect your brand and branding?

3) Will your post be interesting to your audience?

4) Is your content providing helpful information?

5) Is it engaging and likely to get a LIKE, COMMENT, or SHARE?

6) Is it written properly; no typos, grammar issues, and easy to read online?

7) Does it properly reflect your expertise?

8) Is there a link back to your website?

9) Does it have an appropriately sized and eye-catching graphic?

10) Are you posting consistently?

… and

11) Should you be “boosting” some of your Facebook posts to a targeted audience in your marketplace.

Improving your Facebook content, and social media content in general, will deliver better results, drive more traffic to your website, and generate more inquiries and sales! It’s definitely worth the effort and delivers a solid ROI/ROE.


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