Q: What’s wrong with this paid/sponsored ad at Facebook (below)?
A: On the surface it looks pretty good. But there a HUGE problem.
It doesn’t have a link back to the company’s website.
No where in the promotional copy is there a link back to the company’s website.
Sure, it links to the company’s Facebook page, but WHY NOT send someone directly to the website?
And what if I don’t want to LIKE the page?
If you want to get a better return-on-investment from Facebook advertising, and you want to use Facebook to drive more traffic to your website and GET MORE INQUIRIES, use links back to your website in your Facebook posts!