There’s lots of great information here for members of the International Association of Wedding Industry Professionals, take a look.

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How To Get More Google Reviews and Create a Direct Link for Reviews

How do you get more Google reviews? The answer it two-part: (1) Ask for them from your clients and (2) send them a DIRECT LINK to Google specifically where they can leave a review for your business. The second part here is trickier than you’d think.

Close More Sales: 10 Questions to Help You Close More Sales More Easily

If you want to close more sales, or close more sales more easily, your ability to control the sales interview is the “secret sauce.” Optimize the process by using questions. [DETAILS AT THIS LINK]

Tip of the Day: Competitive Reviews Are Priceless

One of the best things you can do to optimize your own Internet marketing is to find, review, and then watch what your competitors are doing online. Here is how to do it. [DETAILS AT THIS LINK]

Cut & Paste Ready-To-Use Privacy and Terms of Use Statement for Your Website

Every website should have a privacy policy, cookie policy, and terms of use policy. Compliance with the Eu-GDRP also impacts US based businesses with websites. Here’s a simple cut-and-paste document for your website. [DETAILS AT THIS LINK]

Internet Marketing 101: Mobile-Friendly vs. Responsive

In the wedding industry it’s not unlikely that 60% or more of the brides and grooms visiting your website will do so via a smartphone or tablet (i.e. mobile device). All the wedding industry marketing gurus talk about a website being “mobile friendly,” but in reality it’s even MORE IMPORTANT that your website is RESPONSIVE. [DETAILS AT THIS LINK]

The Power of Reviews

If you sell to brides and grooms your REVIEWS are arguably the most powerful marketing tool you have. If you want to book more weddings, consider these statistics. [DETAILS AT THIS LINK]

Internet Marketing 101: Getting Started with the Google Search Console

Using the Google Search Console (formerly known as Google Webmaster Tools) is an important part of any successful Internet marketing plan. It also notifies you about any problems or issues Google has with your website. Remember, always try to keep Google happy! [DETAILS AT THIS LINK]

Tip of the Day: Facebook Post Fail

Properly using social media can build your company awareness, drive traffic to your website, and generate inquiries and sales. Improperly used it is either a waste of time or worse – hurts your brand. [DETAILS AT THIS LINK]

WordPress Best Practices

Using WordPress Best Practices will keep your WordPress website running in tip-top condition. Here are two things to remove at your WordPress website. [DETAILS AT THIS LINK]

Easy To Print Web Pages

Almost all of the pages here at the association’s website are easy to print thanks to a WordPress plugin we use called Print, PDF, Email by Printfriendly. It’s one of my favorite WordPress plugins and has all types of options if you really want to tweak it. [DETAILS AT THIS LINK]

Three Things You Can Do This Week (to Book More Weddings)

Here are three easy things you can do THIS WEEK that will help you Book More Weddings. [DETAILS AT THIS LINK]


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