100 Best Practices

Using BEST PRACTICES increases your revenue, accelerates your success, saves you time, and saves you money. It also gives your business competitive advantage.

Create & Execute a Long-Term Strategy

Everyone wants everything quickly these days. That’s not how it works on the Internet. There are no magic bullets, no overnight successes, and no quick fixes.

Based on my experience, those in the wedding industry who take the time to plan and create a comprehensive long-term EFFECTIVE strategy own businesses that thrive and consistently grow while others scrape by and are frustrated with price shopping brides and grooms.

Flying by the seat of your pants and chasing the latest new “shiny object” only results in wasted time, money, and lost sales to your competition. It also creates wild swings in your revenue and cash flow, and who needs that?

Create a well though out plan and then stick to it. Get expert help if you need it. You do not have to do everything, but you do have to focus on several key areas and use the correct techniques and methodologies in each – properly and consistently. You also will have to measure results along the way and make the proper adjustments in a timely manner.

As you might guess, the more resources you have the more you can do. Very few people have unlimited resources, but do not despair! You can still amp-up your Internet Marketing strategy, accelerate the growth of your wedding business, and create competitive advantage with limited time and resources. Understanding and effectively executing Best Practices will streamline the effectiveness of your long-term strategy and accelerate your success.

Best Practice Action Item

Create a long-term comprehensive strategy, initially executing the most important results-focused activities. Avoid “shiny object” syndrome. Measure results. Understand and use Best Practices.

Using BEST PRACTICES increases your revenue, accelerates your success, saves you time, and saves you money. It also gives your business competitive advantage.

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