We get this question regularly through the Help Desk so we thought it would be a great time for a review.
Q: Can I take the list of email addresses a wedding expo gives me as a show participant and email a special offer to everyone?
A1: No. This is against the policies of all of the major email service providers (Constant Contact, MailChimp, etc.).
A2: If you build your own list while at the show as part of your show strategy – yes, you can email those people.
Here are three ideas to help you: https://iawip.com/bridal-show-lists-how-to-build/
In a nutshell, when building an email list, there is “expressed permission” and “implied permission.”
Expressed permission can also be called direct permission. It is someone who has specifically asked you to add them to your email list. This usually takes place either in-person or through your website or a social media channel.
You are linking to your email list subscription form three or four times a month at your Facebook page, right?
Implied permission is less “direct.” It might be a result of exchanging business cards, a verbal request or phone conversation, or even a fishbowl at your wedding expo booth.
Canada has different rules compared to the United States, and specifically you must document consent whichever type applies.
The best practice is to understand the rules and legal issues surrounding list building – and the comply.
And besides, a clean properly built email list always delivers better results in the long-term, it won’t damage your brand reputation, or get you in trouble with the law.
Here’s how you do it properly while attending a bridal show: https://iawip.com/bridal-show-lists-how-to-build/