Here are 20+ things that will help anyone in the wedding industry BOOK MORE WEDDINGS.
  1. Follow up on inquiries faster.
  2. Don’t give up. 80% of sales are made on the 5th to 8th contact.
  3. Optimize your website for conversion using FOSTER as a guideline. Upgrade the look and feel. Maybe it’s time for a website overhaul?
  4. Upgrade your brand. Is it time for a new logo?
  5. Use a lot of “social proof.” Testimonials, reviews, and ratings generate more inquiries and sales.
  6. Improve and optimize the marketing message throughout your website.
  7. Use a “takeaway” at your website, something visitors can download.
  8. Use social media more effectively. Post high-quality helpful information and don’t forget to link back to your website. Post your reviews and testimonials as you get them. Use these Facebook Best Practices (1) and these Facebook Best Practices (2).
  9. Get your website page one / top ranked at Google.
  10. Start blogging. Blogging promotes you as an expert and builds your brand.
  11. Promote other vendors at your website or blog and they are more likely to refer business to you. Think of it as “virtual networking.
  12. Make sure there is a call-to-action at the bottom of all the pages at your website.
  13. Use a post-inquiry landing page with your website inquiry form (http://trypilp.com).
  14. Create and implement a traffic building strategy: hoping and waiting for brides and grooms will find you online is a losing strategy.
  15. Improve your offline networking. Remember: “It’s not who you know, it’s who knows YOU.”
  16. Join a local wedding association. If you don’t have one in your area, start one!
  17. Improve the effectiveness of any print advertising you do to drive traffic to your website  using a special offer “available now at our website.”
  18. Improve the About page at your website. Tell your story. Brides and grooms love a great story.
  19. Use Google Analytics to see what pages people are going to at your website. You may be surprised at what you learn.
  20. Make sure your website is mobile-responsive. 50% or more of your traffic today is probably visiting your website from a mobile device. Improving the “user experience” will lead to more inquiries and more sales.
  21. If you haven’t already, subscribe to the Book More Weddings Tip of the Day (it’s free).
  22. Make an investment in yourself and your business and attend one of our upcoming workshops or courses.
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